One or Two Sixty-Minute Class Periods
The learner will:
Anticipatory Set:
Give a small cup of Kellogg's Corn Flakes to each student. Ask the students to taste and see if they can guess what food it is.Discuss with students and ask, "What do you think the Kellogg Company does with all of their profits?" List student ideas.
Use Assessment for Scavenger Hunt (Attachment Three) to assess student graphs.
Students can prepare a short report with two paragraphs containing three sentences each which compare the two foundations. The report can be typed or written neatly in ink.
Lesson Developed and Piloted by:
Cheryl CarrWill Keith Kellogg was the founder of the W. K. Kellogg Foundation and was known for his invention of corn flakes. He was also one of the United States' greatest philanthropists. W. K. Kellogg was born in 1860. He only finished school through the sixth grade. His first job was as a stock boy. His second job was a traveling broom salesman. He finally went to work at the Battle Creek Sanitarium where he worked as a bookkeeper and manager. For years he assisted his brother, the physician-in-chief, in research trying to improve the vegetarian diet for the patients.
By accident, Kellogg left a pot of boiled wheat sitting and when it was rolled, the grains became large thin flakes. He served the flakes to the patients and it became a favorite food. Due to the request of the patients after they left the sanitarium, Kellogg would pack the food and mail it to them.
Kellogg used his marketing sense and hard work to create his business. During those profitable years he supported many charitable causes. He was convinced that the most good could be accomplished by helping young people. Kellogg established the Fellowship Corporation, which helped build an agricultural school and a bird sanctuary, and established an experimental farm and reforestation project. Kellogg donated nearly three million dollars to a school for handicapped children, a civic auditorium, a junior high school and a youth recreation center.
Kellogg later changed the name of the Fellowship Corporation to the W. K. Kellogg Foundation. He was 91 years old when he died but his legacy of "helping people help themselves" lives on.
The Foundation Mission Statement begins with "helping people help themselves."
The programming activities center on the vision that each person has a sense of worth; accepts responsibility for himself or herself, family, and community; and has the capability to create a healthy community.
The foundation's beliefs are:
Everyone in society should be heard.
Participation is important to making improvements.
Society's future is dependent on investment in children.
Human conditions can be improved through education.
The Kellogg Foundation provides money to organizations and institutions that can identify problems and have designed a program to solve the problem. The majority of the grant-making is focused on areas of youth, leadership, philanthropy, volunteerism, community-based health services, higher education, food systems and rural development.
Directions:
Open up Internet Explorer. Type in <http://www.guidestar.org>. Click on Advanced Search. Enter area code. Select a foundation and record the information requested below. Then repeat for a second foundation. Click on Summary and record.
|
Requested Information |
Foundation One |
Foundation Two |
| Foundation name | ||
| Address | ||
| Briefly State "Who We Are." | ||
| Click on Missions & Programs. List Mission Statement. | ||
| Click on Leaders. List four leaders. | ||
| Click on Financials. List Contributions. | ||
| Government Grants | ||
| Program Services | ||
| Administration Expenses | ||
| Total Expenditures | ||
| Net Gains/Losses |
________/5 The graph has a title.
________/10 The left side of the graph (x axis) shows dollar amounts.
________/10 The bottom line of the graph (y axis) lists Financials.
________/5 Two different colors are used to represent the foundations.
________/60 The dollar amounts are graphed correctly.
________/10 Keys or symbols are used to show two different foundations.
________/10 BONUS: The graph is neat and attractive.
All rights reserved. Permission is granted to freely use this information for nonprofit (noncommercial), educational purposes only. Copyright must be acknowledged on all copies.
Comments
This lesson was very interesting to my students. Students liked the Kellogg Foundation piece - something easy to relate to through the corn flakes, as well as, the foundation purpose of "Helping People Help Themselves."
(The positive aspect of using this lesson was) the good information on The Kellogg Foundation. Easy to follow directions.
The students really loved this lesson. They were really curious about the many foundations we had in a 10-mile radius. Doing the graph really helped them focus on how the foundations were different and their similarities.
(The positive aspect of using this lesson was) my students discovered organizations and people who help in the Muskegon area. My students learned about revenues and expenses related to foundations.