Motivations of Giving

Being part of a community – the sense of belonging to a social community is important.  Often based on a history in, and ties to, their local community.  The ability to see needs in the community and respond to those needs is present.

Religion - doing good because it is God’s will.  The belief that giving is a moral obligation. 

 
Good Business - motivated by the personal tax and estate benefits philanthropy represents, and the public relations advantage.

 
Social Function - doing good works or giving money is part of socially acceptable behavior.  Philanthropic acts include some form of socializing, entertainment and /or fun.

Giving Back - doing good as an act of gratitude in return for what they have received in life. 

Family Tradition - giving results from childhood socialization by parents or other relatives about the importance of philanthropy.  Philanthropy supports family values.

 
Selflessness Concern for the Welfare of Others - giving and social action because it is the right thing to do.  Giving is spiritual (in this case, not religious-based), an expression of generosity and empathy.  Giving is a moral imperative and everyone’s responsibility even if it means self-sacrifice.

 
Adapted from The Seven Faces of Philanthropy by Russ A. Prince and Karen M. File