Learning to Give, Curriculum Division of The LEAGUE

The LEAGUE

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Creating the Pamphlet

Lesson 5:

From Unit Social Action Project (The)

Lesson

Handouts

Academic Standards

Philanthropy Framework

6th-8th Grade

Subjects:

Language Arts, Library / Technology and Philanthropy

Key Words/Concepts click to view

ELA:	Advertising/Marketing; Informational Genre; Persuasive Techniques; Resources
PHIL:	Nonprofit Organizations; Volunteer
SOC:	LEAGUE Optional Lesson: One Day

Purpose:

Students will be able to demonstrate the importance of promotion and advertising to recruit individuals to participate in a philanthropic organization.

Duration:

Two Forty-Minute Class Periods

Objectives:

The learner will:

identify four elements of an effective pamphlet for a philanthropic organization.

design a tri-fold pamphlet to advertise and/or promote their philanthropic organization.

Service Experience:

Although this lesson contains a service project example, decisions about service plans and implementation should be made by students, as age appropriate.

Students will offer their brochures to the philanthropic organizations where they provided service.

Materials:

Promotional pamphlets, drawing paper, colored pencils, markers, scissors, and construction paper.

Instructional Procedure(s):

Anticipatory Set:
Tell students to imagine that their profession is advertising or promotion. Ask them to identify what it would take for them to really "sit up and notice” a pamphlet. Let students describe what they would like to see.

Bring to class three or four pamphlets from Michigan organizations and ask students to evaluate them. In small groups, the students will be given one pamphlet. They are to be given five minutes to write the strengths and weaknesses of the brochure’s lay-out and copy on a piece of paper. Then the groups will share their conclusions with the whole class. Facilitate a discussion about eye-catching details and other appealing characteristics of promotional pamphlets.
Have students begin a rough draft of a promotional brochure in class. The final copy should be computer-processed or typed and should look professional. It should include the organization’s name, mission statement, information about the group and how to become involved.

Assessment:

An exceptional pamphlet will have all of the required elements plus evidence of creativity and extra research.
A proficient pamphlet has only the required elements, but is accurately done.

Extension:

In computer class, the students can learn how to use software to create a two-sided, tri-fold pamphlet including computer-generated graphics.

Lesson Developed and Piloted by:

Liz Hollingworth
Williamston Community Schools
Williamston Middle School
Williamston, MI 48895

Handouts:

Academic Standards:

State/Country:

Philanthropy Framework:

Unit Contents:

Overview:Social Action Project (The) Summary

Lessons:

1.: Introduction to the Project
2.: Letter Writing
3.: Phone Calls
4.: Research Paper
5.: Creating the Pamphlet
6.: Oral Presentation